Get found
Be present when homeowners are actively looking.
- Google Search
- Google Maps
- Organic SEO
- AI search
- Local Services Ads
- Paid search
From the trades to marketing for the trades
Good work shouldn't be the best-kept secret in town.
Constructo was built around a simple frustration: some of the best contractors in a market lose work to companies that simply market themselves better. We help remodelers and roofers close that gap — by improving how they're found, how they're chosen, and what happens after the lead comes in.
Dan Kelly
Founder, Constructo Marketing
Great work deserves great marketingRevenue over vanity metricsYour core assets stay yoursBuilt for remodelers + roofersWe care what happens after the leadGreat work deserves great marketingRevenue over vanity metricsYour core assets stay yoursBuilt for remodelers + roofersWe care what happens after the lead
Why Constructo exists
I didn't discover contractors in a marketing report.
I grew up around the trades before I ever worked in marketing. My family includes people in masonry and electrical work, so contractors weren't a niche I found because an agency coach told me it was profitable. They were people I knew.
Later, I moved into digital marketing and SEO — still the original discipline behind what we do — after graduating from Widener University in 2023. I became obsessed with a different question: why do homeowners choose one contractor over another?
I'm not going to pretend I still swing a hammer. The credibility comes from understanding the world and the business behind it. Constructo came out of those two worlds colliding.
Constructo sits at the intersection of two worlds: how contractors actually operate and how homeowners actually find and choose them.
The problem
The best contractor doesn't automatically win.
A company can have better craftsmanship, better crews, happier customers, and decades of experience — and still lose the job. Why? Because another company:
- Showed up first
- Looked more credible online
- Had stronger reviews
- Had a better website
- Answered the phone
- Followed up faster
- Stayed in front of the homeowner longer
How we think
Get Found. Get Chosen. Grow.
Almost everything we do fits into one of these three jobs. If a tactic does not help a contractor get found, get chosen, or grow more effectively, we should question why we're doing it.
Get chosen
Make it easier for the homeowner to trust you and take the next step.
- Website
- Reviews
- Reputation
- Proof
- Authority content
- Conversion
Grow
Turn marketing activity into a stronger business.
- CRM
- Follow-up
- Attribution
- Sales process
- Speed to lead
- Strategy
- Smarter investment
How we got here
We kept following the bottleneck.
Constructo didn't add services because we wanted a longer menu. We added capabilities because solving one growth problem often exposed the next one.
- 01
Website
A great company should not lose trust because its website undersells the quality of its work.
- 02
Search
A beautiful website without visibility is still just a brochure.
- 03
Paid demand
Organic visibility compounds, but sometimes the business needs to capture demand that exists right now.
- 04
Lead handling
More leads don't help if nobody responds quickly or follows up.
- 05
Attribution
If the owner can't tell which channels produce real opportunities, marketing decisions become guesswork.
- 06
Growth strategy
Eventually the question becomes bigger than “How are the ads doing?” It becomes “Where should the next marketing dollar go?”
Every step brought us back to the same question: what actually makes a contractor grow?
Beyond the lead
A lead isn't the finish line.
Most agencies can show clicks, impressions, traffic, rankings, and form fills. Those numbers matter. But the owner experiences marketing as one long chain.
- 01Traffic
- 02Lead
- 03Call or form
- 04Response
- 05Appointment
- 06Estimate
- 07Follow-up
- 08Sale
- 09Revenue
The weakest link in that chain affects the entire result.
A great ad campaign cannot fix a phone nobody answers.
More traffic cannot fix a sales process that never follows up.
A great website cannot fix an offer homeowners don't want.
An informal mystery-shop
We once mystery-shopped 22 roofing companies. Only one answered the phone using the company name. That's not really an advertising problem. That's thousands of dollars of generated demand landing on a phone nobody is treating like part of the sales system.
The goal isn't more marketing. It's a better business because the marketing works.
What we believe
We give a damn.
Contractors have plenty of reasons to be skeptical of marketing agencies. These principles are how we try to earn the trust instead of asking for it.
01
Give a damn
Your marketing budget comes out of the same business that has to make payroll, buy materials, maintain trucks, and keep crews working. We treat it accordingly.
02
Own the outcome
Checking the task off is not the same as finishing the job. If we change a form, we test it. If we launch a campaign, we make sure it tracks. If something doesn't work, we own it and fix it.
03
You own your marketing
Your domain, website, Google Business Profile, advertising accounts, analytics, and data. Core marketing assets should not be held hostage by an agency.
04
Growth over vanity metrics
Rankings, traffic, and leads matter — because they contribute to something bigger. We care about the economics behind the marketing and whether the business is actually getting healthier.
The work
The philosophy only matters if the work backs it up.
We went from being pretty much unranked on Google search to being #2 in our area! Highly recommend Dan and Constructo if you are a contractor looking for a top-notch website and digital marketing strategy.
Phenomenal team to work with. They over deliver on the value they provide — coaching me on my website build, Google, marketing strategies and the KPIs I need to grow my business.
Working with the Constructo team has been an absolute blessing. They understand my company's vision and educate us on the back end while building our new website.
Who we serve
Built primarily for remodelers and roofers.
Constructo's deepest focus today is residential remodeling and roofing. We've also worked across the broader home-service industry, which gives us perspective on how different trades generate, convert, and follow up with demand.
A strong fit if you
- Take pride in the work
- Care about your reputation
- Have real growth goals
- Want to understand what your marketing is doing
- Follow up with the opportunities you generate
- Want a partner rather than the cheapest vendor
- Think beyond the next 30 days
Probably not a fit if you want
- Overnight ranking guarantees
- Fake reviews
- Deceptive tactics
- Guaranteed revenue claims
- The cheapest vendor available regardless of quality
- Marketing to magically solve an operational problem
- To give us no access or business context but still expect accountability
The team
One founder. A team behind the work.
Dan's story explains why Constructo exists. The work itself is done by specialists across the growth system.
Strategy
Channel priorities, budget, and the plan behind the work.
SEO
Organic, local, and AI search visibility across your service area.
Paid media
Local Services Ads and paid search managed toward booked work.
Web design + development
Sites built to convert homeowners, not win awards.
Content
Pages and guides that answer what homeowners actually ask.
CRM + automation
Follow-up that happens whether or not anyone remembers.
Marketing operations
Tracking, attribution, and reporting tied back to jobs.
Project management
Someone who owns the timeline and answers your email.
What you should expect
You shouldn't have to wonder what your marketing company is doing.
You know what we're doing.
You should understand what is being worked on and why.
You know why we're doing it.
Activity should connect to an actual growth problem or opportunity.
Your core assets stay yours.
Your website, domain, Google profiles, ad accounts, analytics and business data remain in your name. Our proprietary systems and workflows stay ours — no hostage marketing, either way.
We'll tell you when something isn't working.
Bad news does not improve by hiding it inside a report.
We care about what happens after the lead.
Marketing should connect as closely to revenue as the available data allows.
Want the specifics? See how the plans work.
In their words
What working with us is actually like
Lou Farese
Captivate Painting and Remodeling
Nikki
Gormley Construction
Ryan Stone
Aslan Design and Build
The mission
Help good contractors become the obvious choice in their market.
There are excellent remodeling and roofing companies doing work they should be proud of — but the market doesn't always know it. Constructo exists to help the right homeowners find them, trust them, choose them, and get followed up with properly when they raise their hand.
Your work deserves marketing that's just as good.
If you're building a remodeling or roofing company you're proud of and want a team that actually wants to understand the business behind the marketing, tell us what you're working toward.