At a glance
| Measure | Earlier / baseline period | Later / reported period | Public-safe interpretation |
|---|---|---|---|
| Unique leads | 9, 9, and 18 (Sep–Nov 2025); about 12/month average | 46, 39, and 41 (Jun–Aug 2026); about 41/month average | About 3.4× the average monthly unique-lead level across the two three-month comparisons |
| Sales value logged on tracked leads | — | Approximately $468,000 across Sep 2025–Aug 2026 | Sales value tracked on leads, not confirmed closed revenue |
| Leads directly from ChatGPT | — | 12 across the supplied 12-month reporting period | Directly attributed leads reported in the lead system; not a statement of channel-wide traffic or revenue |
| Pages indexed by Google | 61 | 106 | A larger reported indexed-page footprint; indexing is a visibility measure, not a traffic or lead measure |
| Google search impressions | About 2,300/month | About 5,000–7,000/month | Higher reported search visibility; impressions are not visits, leads, or sales |
Client context
The client is a roofing and exteriors company in Delaware County, Pennsylvania. The supplied reporting identifies a lead mix in which approximately half of leads came from the company’s Google Business Profile. The remaining leads came from Google organic search, direct, and referral sources.
For this type of local service business, a public-facing digital presence needs to be discoverable in relevant service areas and supported by a lead-capture and attribution system that can distinguish source activity from the sales value associated with tracked leads. This draft does not make claims about lead quality, close rate, revenue, or any outcome beyond the reported measures.
Challenge
The documented starting point showed an opportunity to improve the site’s technical SEO and indexing foundation, expand relevant local-service coverage, maintain the Google Business Profile, and build supporting content. At the outset of the reported comparison, Google indexed 61 pages, and the September–November 2025 unique-lead counts were 9, 9, and 18 per month.
The available facts do not establish why those baseline conditions existed or isolate any single driver of the subsequent results. Accordingly, this case study describes documented work and observed reporting without attributing all changes to a particular action or channel.
Documented Constructo work
Constructo’s documented work included:
- Technical SEO and indexing fixes to address the site’s technical and indexation foundation.
- Service-area pages, including a page for Newtown, to expand local relevance and coverage.
- Google Business Profile management for the client’s local presence.
- Content development to support the broader search and local-presence program.
No additional tactics, timelines, budgets, implementation details, or channel-level causal claims are included because they were not supplied.
Reported results
Across the supplied reporting, the later three-month lead period showed 46, 39, and 41 unique leads from June through August 2026, or about 41 per month. This compares with 9, 9, and 18 unique leads from September through November 2025, or about 12 per month. On the rounded averages provided, that is approximately 3.4× the monthly unique-lead level.
Over the full 12 months from September 2025 through August 2026, WhatConverts recorded approximately $468,000 in sales value on tracked leads. This is a lead-level sales-value figure; it is not presented as closed revenue because the supplied facts do not confirm that all tracked leads closed or that the associated value was collected.
The lead system also recorded 12 leads directly from ChatGPT. This figure refers to directly attributed leads reported in the system and should not be generalized into a claim about total AI-driven discovery, traffic, or sales.
Search visibility indicators also increased in the supplied reporting. Google-indexed pages increased from 61 to 106. Monthly Google search impressions rose from about 2,300 to approximately 5,000–7,000. These indicators show reported visibility and indexation changes; they do not themselves establish an increase in website visits, leads, or revenue.
Why the work matters
The results provide a more complete view than a single top-line metric. Lead reporting in WhatConverts offers a source-aware record of unique leads and the sales value logged on those leads, while Google indexation and impression measures provide context on search visibility. Together, the reported data shows a higher later-period unique-lead average alongside a broader indexed-page count and higher reported search impressions.
The source mix is also relevant for local-service decision-making. With about half of leads reported from Google Business Profile and the remainder from Google organic, direct, and referral sources, the data points to multiple pathways through which prospects reached the business. The supplied facts do not support assigning credit for individual lead outcomes to any one tactic, page, or platform.