A professionally built, conversion-focused home-service website — designed, written, hosted, secured, maintained and supported for one predictable monthly price. No five-figure upfront invoice. No DIY website project. No chasing a freelancer every time something needs to change.
Starting at
$299/mo
Target launch
7–14 days
Typical target after kickoff, assuming required access, assets and client feedback are provided on time. Larger or more complex websites may take longer.
See how the 7–14 day process worksThe offer, plainly
Not a scorecard of marketing metrics. This is a website product — here's what the product actually is.
Built for a real home-service company — not a template you have to assemble yourself on a Sunday night.
We write the core website copy with your input. You don't get an empty document and a homework assignment.
A productized process designed to move far faster than a traditional two-to-four-month website project.
Hosting, SSL, security, backups and updates. The technical infrastructure is our problem, not yours.
The website doesn't become abandoned software the day after launch. Real people, still answering.
The traditional website problem
For twenty years, buying a website meant picking between a big invoice and a second job. There's usually a third option now.
$8K–$20K+ upfront. Potentially excellent work. But expensive, slow, and often more than a smaller home-service company actually needs.
Cheap. But now the owner has another job: design it, write it, maintain it, troubleshoot it, optimize it. Usually at 10pm, badly, forever.
A professional website delivered through a standardized process and paid monthly instead of requiring a major upfront investment. That's the middle ground we're trying to create.
The version of any of the above where an agency owns your domain and hosting, so leaving means starting over. We don't do that, and neither should anyone else.
The obvious question
Because we're not reinventing website development from scratch every time a home-service company hires us.
A traditional custom project can involve custom discovery, custom UX, completely bespoke design, several concepts, extensive wireframing, large stakeholder groups, many revision rounds and specialized development. That work can absolutely justify a five-figure price. Most home-service companies just don’t need all of it.
We use a productized website system built specifically for home services. We standardized the parts that don’t need reinventing — then customize the parts that make you you. And because we earn recurring revenue instead of needing the whole project profitable on day one, we can charge far less at the start.
Standardized
Customized to you
Productized doesn’t mean generic. It means we stopped rebuilding the wheel every time a roofer needs a website.
The honest part
You're trading unlimited customization for a set of things most home-service companies value more.
What you gain
What you give up
If you need those, our Website-as-a-Service product isn’t the right solution — and we’ll recommend a custom engagement when a custom engagement actually makes sense.
We don’t need this to be the right website for everybody. It needs to be the right website for the companies it was built for.
Speed without sloppiness
Not by rushing the work. By removing the parts of traditional website development that don't need to be reinvented every time.
Day 0
We collect what the build needs. The faster this arrives, the faster everything after it moves.
Days 1–3
We map the site and write the core copy. You review it for accuracy, not for authorship.
Days 3–7
Built on our home-service design system, then customized around your brand, photos and services.
Days 7–10
You review the working site. Consolidate feedback into one clear round wherever possible — that's what keeps this fast.
Days 10–14
The unglamorous part that decides whether a launch goes well or quietly costs you traffic.
Complex websites, large migrations, delayed feedback, missing photography or unusual integrations can extend this timeline. 7–14 days is our target, not a guarantee.
Accountability, both ways
Almost every delayed launch we've seen comes down to one of these six. None of them are mysterious.
If nobody knows the domain password, we can't point the domain. This is the single most common launch delay.
We need accurate service, company and market information. We won't guess about what you do or where you do it.
A seven-day review delay is a seven-day project delay. There's no version of this where that isn't true.
A ten-page site and a seventy-five-page multi-location site are different projects with different timelines.
Calculators, customer portals, unusual integrations or custom development need additional time.
If you need a whole new identity, logo and brand strategy first, that's a separate project — and it should be.
Our goal is speed without sloppiness — and that takes both of us.
Exact scope
No 'starting package' hand-waving. Here's the line-item version, with the numbers we haven't finalized clearly marked instead of quietly implied.
Website foundation
$299
per month
Activation fee: confirmed on your proposal
Larger sites, more services and additional locations scale from here — quoted plainly before you commit.
What’s in it
Just as important
These can be purchased separately, included in higher plans or quoted independently. You should never discover this list after you buy.
Ongoing SEO campaign
Monthly SEO content production
Local SEO campaign
Google Ads management
Local Services Ads management
Advertising budget
CRM
Advanced automation
Call tracking
Review-generation software
Unlimited new pages
Unlimited design revisions
Full branding or rebranding
Custom software development
Advanced ecommerce
Highly custom integrations
Fit check
We'd rather talk you into the right plan than sell you the cheap one and renegotiate in month three.
Probably yes if
You may need a larger plan if
We’ll tell you before you commit. No surprise scope changes after onboarding.
Side by side
Three legitimate ways to get a website. They're good at genuinely different things.
| Consideration | Constructo Website-as-a-Service | Custom website project | DIY website builder |
|---|---|---|---|
| Upfront investment | Low — activation fee only | High — typically $8K–$20K+ | Very low |
| Monthly cost | $299/mo and up | Hosting + support, billed separately | Builder subscription |
| Launch timeline | Target 7–14 days | Often several weeks to several months | Entirely up to the owner |
| Design | Productized system, customized to your company | Fully bespoke art direction | Template-driven |
| Copywriting | Core copy written for you | Usually included, priced accordingly | You write it |
| Hosting | Included | Varies by vendor | Included in the builder plan |
| Maintenance | Included | Varies — often billed hourly | Owner responsible |
| Security & backups | Included | Varies | Platform-level only |
| SEO foundation | Built in — structure, metadata, speed, Search Console | Depends on the developer | Depends on the owner |
| Ongoing updates | Routine edits included | Usually a change order | Owner does it |
| Technical responsibility | Ours | Shared or unclear after launch | Yours |
| Custom functionality | Limited — quoted separately | Highest | Plugin-dependent |
| Best for | Most small and mid-sized home-service companies that need a strong professional foundation | Companies with advanced brand, UX or technical requirements | Very early businesses where saving cash matters more than saving time |
The fair counterargument
Because sometimes they should. A fully custom website earns its price when the company genuinely needs what it buys.
Bespoke brand strategy
Highly custom design
Extensive UX research
Advanced functionality
Custom integrations
Large multi-location architecture
Original illustration or animation
Complex interactive tools
Extensive stakeholder input
We’re not trying to replace every custom website project. We’re solving a more common problem: a good home-service company needs a professional website, and that shouldn’t always require a five-figure check.
Run the numbers
It can be. We're not going to hide the math from you — here it is.
1 year at $299/mo
$3,588
3 years at $299/mo
$10,764
5 years at $299/mo
$17,940
What those payments include
The other side
A $10,000 website may have a lower long-term total if you keep it for many years and need very little support. But it may also require separate hosting, maintenance, redesigns, support and development fees — and those invoices rarely show up in the original comparison.
This isn’t financing disguised as a website. It’s a different ownership and service model: higher upfront with lower recurring service, or lower upfront with ongoing management. Pick the one that fits how you run your business.
Set expectations correctly
Your website can't make homeowners search for your service. Traffic comes from Google, Maps, LSAs, Ads, referrals, social, AI search and direct. The website's job is turning that attention into action.
Said precisely
It includes an SEO foundation. It does not include an ongoing SEO campaign. Those are two very different products and conflating them is how people get disappointed.
Included — the foundation
Not included — ongoing SEO
Ongoing search growth requires a separate or higher-level marketing plan.
Migration
A migration always carries some SEO risk. Nobody should promise otherwise. What we can do is run the process that keeps that risk small.
Inventory every existing URL
Identify pages with traffic or rankings
Preserve valuable URLs wherever possible
Map old URLs to new URLs
301 redirect anything that changes
Preserve valuable content where appropriate
Preserve useful metadata
Configure Search Console
Submit and update the sitemap
Monitor indexation after launch
Review crawl errors post-launch
The goal isn’t just a prettier website. It’s improving the site without throwing away the authority you already built.
Your side of it
Less than a DIY build or a traditional agency process — but not zero. Here's exactly what we need from you.
What we need
We write the core website copy. You’re not receiving an empty Google Doc with “fill this out and send it back when you’re done” attached to it.
Your job is to provide accurate information and assets, review our work, tell us what’s factually wrong, and approve launch. That’s it.
Support scope
Your plan includes a defined allowance of routine edits each month, specified in your agreement. We don't advertise 'unlimited' because we don't intend to operate that way.
Routine edits
Project work, not an edit
These get quoted separately so a big request doesn’t quietly consume the support everyone else is paying for.
Ownership
Subject to your final contractual terms — and the contract is the document that governs, not this page.
You own
Constructo / third-party software may retain
Reusable systems and licensed software stay with us or their vendors. Your business assets never do.
Leaving
We don't want the cancellation process to become a hostage negotiation, so here's how it works in plain English.
Roughly 45 days' cancellation notice, subject to your final contract terms.
When the agreement ends, we stop hosting and managing the website. No mystery shutdowns before that.
Domain, content, photography, analytics, Google accounts and ad accounts remain yours.
The website transfer or export process follows the agreement, and we'll help you execute it.
CRM and automation frameworks built on our proprietary systems stay with us. We say so up front, not on the way out.
Licensed software and third-party subscriptions may need to be replaced or migrated into your own accounts.
Final terms are governed by your service agreement. If anything here reads differently than the contract, the contract wins — and we’ll walk you through it before you sign.
No footnotes
Six things we'd rather you hear now than find out in month four.
You're paying for the website plus ongoing management. Stop paying and the hosting and management stop with it.
Larger sites, more services and more locations cost more. We'll tell you that before you sign, not after.
The website includes the foundation. Ongoing search growth requires ongoing work, and that's a different plan.
CRM, call tracking, review automation and paid media may cost extra. We're not going to imply they're free.
Some companies genuinely should buy a bespoke custom website. If that's you, we'll say so.
The 7–14 day target depends on access, assets and timely feedback. We can't launch a domain we can't reach.
Proof, labeled honestly
We'd rather show you real sites than invent conversion statistics. Our published client results are labeled by the service that produced them — website work is website work, and SEO results are SEO results.
What we can show you
What we won’t do
We’re not going to borrow an SEO case study and imply the website product produced those rankings. If a result came from a search campaign, it’s labeled as one. Ask us on a call and we’ll walk you through live client sites and the timelines they launched on.
Proof
Each figure is labeled by what it measures — qualified leads, search visibility, or sales value tracked on leads.
A custom home, additions, and design-build remodeling company in Lebanon, Pennsylvania
A reported 703% one-week increase in search visibility after technical cleanup; no lead or revenue outcome is claimed.
A kitchen, bath, and whole-home design-build company in Bucks County, Pennsylvania
382 impressions in Sep. 2025 to 11,482 in Aug. 2026; ranking keywords increased from 434 to 717.
See the work
Real client sites for remodelers, roofers and residential contractors — click any one to visit it.
Design-build + custom homes
Lebanon, PA · Visit site ↗
Design-build remodeling
Bucks County, PA · Visit site ↗
Roofing + siding
Northwest Indiana · Visit site ↗
Roofing + restoration
Delaware County, PA · Visit site ↗
Stucco remediation + exteriors
Delaware County, PA · Visit site ↗
Design-build renovation
Kyle + South Austin, TX · Visit site ↗
Design-build landscaping
St. Louis, MO · Visit site ↗
See the full portfolio — desktop and phone views of every site.
View portfolio →
The central idea
Built for you, written for you, live fast, maintained for you — starting at $299/month, with the economics explained instead of hidden.
Every question we get
Pricing, ownership, timelines, cancellation, SEO, migrations and the awkward ones. Real answers, not SEO filler.
Because we're not reinventing website development every time a home-service company hires us. The page structures, conversion patterns, development system, hosting, mobile behavior and launch process are already built and battle-tested. We customize that foundation around your company rather than starting from a blank canvas. And because we earn recurring revenue, the project doesn't have to be profitable on day one.
Next step
Tell us about your business, what you're currently working with and what the website needs to accomplish. If the $299 plan fits, we'll tell you. If your company needs something larger, we'll show you why before you spend anything.
