At a glance
| Measure | Reported result | Public-safe interpretation |
|---|---|---|
| Weekly search impressions | 114 to 915 in one week | 703% reported increase in search visibility after the technical cleanup |
| Search clicks | 150 in August 2026 | Second month of available data |
| Click-through rate | About 2.1% | A reported engagement rate; no portfolio-wide comparison is made in this draft |
| “Construction company lebanon” ranking | Up 65 positions to approximately #4.8 | Reported improvement in the search position for the specified query |
Client context
The client is a custom home, additions, and design-build remodeling company in Lebanon, Pennsylvania. Its public case-study story is centered on launching a new website and establishing a stronger technical-search foundation while preserving the client’s anonymity.
Challenge
The company needed a new web presence and a technical baseline that supported search visibility. The documented work called for both a new website and a cleanup of key site elements, rather than a claim that a single tactic or metric alone determined the outcome.
Documented Constructo work
Constructo built a new website for the company. After the launch, Constructo completed a technical cleanup that included grammar fixes, plugin updates, SSL, and security hardening. This case study limits its account of the work to those documented activities.
Reported results
Following the technical cleanup, weekly search impressions rose from 114 to 915 in one week, a reported 703% increase. This indicates substantially greater reported search-result visibility during that measured week; it does not, by itself, establish traffic, lead generation, or sales performance.
The site recorded 150 clicks in August 2026, its second month of data. The reported click-through rate was about 2.1%. That figure has been described as the best in the Constructo portfolio, but this draft intentionally does not make a portfolio-wide superlative because that comparison has not been independently documented for publication.
For the query “construction company lebanon,” the reported ranking rose 65 positions to approximately #4.8. Because the final position is approximate, the published version should retain qualifying language unless a final report confirms the precise ranking and measurement context.
Why the work matters
A new site paired with documented technical cleanup can create a clearer foundation for search visibility. In this case, the available reporting shows a marked rise in weekly impressions and a reported improvement for a locally relevant query after the cleanup. The results should be understood as early visibility and search-performance indicators, not proof of traffic quality, leads, revenue, or a causal guarantee.