Outcome at a glance
For a residential roofing company in Northwest Indiana, the documented data shows an increase in monthly unique leads and Google organic-search activity over the reported periods. Average unique leads rose from about 6.5 per month in September–December 2025 to about 33 per month in June–August 2026—about 5x. Google organic clicks averaged about 62 per month in September–December 2025 and about 157 per month in March–August 2026—about 2.5x.
These figures describe recorded leads and organic-search visibility/activity. They do not establish closed revenue, total revenue, or the causal contribution of any individual marketing activity.
Client context
The client is a residential roofing company in Northwest Indiana. In a local service market, potential customers commonly use search engines to find providers and research service needs. The supplied data identifies Google organic search as the largest lead source, making organic-search performance a material area to monitor.
The challenge
The available baseline reflected comparatively modest recorded lead volume: 7, 8, 6, and 5 unique leads across September through December 2025. Google organic clicks over the same months were 90, 71, 52, and 35, while search impressions were reported at about 14,000 per month.
The documented opportunity was to strengthen the company’s search presence and maintain useful website content and local business information. This draft does not assert a starting revenue figure, closed-revenue result, or causal forecast because those details were not supplied as verified public-safe evidence.
Documented Constructo work
Constructo’s documented work included the following ongoing areas:
- Local SEO to support the company’s local organic-search presence.
- Service and service-area pages to organize website content around the company’s offerings and areas served.
- Ongoing blog content to add and maintain informational site content.
- Google Business Profile management to maintain the company’s local business-profile presence.
- Website maintenance to support the site on an ongoing basis.
These activities describe the work performed. The supplied data supports reporting the observed lead and organic-search changes; it does not isolate the individual effect of any one activity or prove causal attribution.
More recorded leads
WhatConverts recorded an average of about 6.5 unique leads per month from September through December 2025, based on monthly counts of 7, 8, 6, and 5. From June through August 2026, it recorded an average of about 33 unique leads per month, based on 25, 23, and 50 unique leads. That is about 5x the earlier monthly average.
August 2026 recorded 50 unique leads, the highest monthly lead count included in the supplied data.
Greater Google organic-search activity
Google organic clicks averaged about 62 per month from September through December 2025 (monthly clicks of 90, 71, 52, and 35). From March through August 2026, supplied click counts were 185, 171, 130, 162, 109, and 186, averaging about 157 per month—about 2.5x the earlier monthly average.
Expanded search visibility
Supplied reporting shows Google search impressions increasing from about 14,000 per month to about 25,000–35,000 per month. Impressions indicate visibility in Google search results. They are not the same as website traffic, unique leads, appointments, signed work, or closed revenue.
Why the work matters
For a local residential roofing company, the documented pattern matters because it combines greater search-result visibility, more Google organic clicks, and a higher recorded volume of unique leads. Google organic search was the largest reported lead source, so changes in organic-search performance are especially relevant to the business’s lead-generation picture.
The results should remain framed precisely. The reported unique leads are captured in WhatConverts, and the reported organic clicks and impressions describe Google organic-search performance. This evidence does not establish how many leads became customers, the value of opportunities, sales value tracked on leads, or closed revenue. It also does not prove that the reported changes were caused solely by Constructo’s work.